Full Form Of SEO (Search Engines Optimization)
SEO (Search Engines Optimization) is a process in which we optimize our website according to Search Engines like Google, Yahoo and MSN etc. Google’s search results aren’t what they used to be. Need proof? Just look at its results page. No longer solely comprised of traditional, organic site matches, Google now lists local maps, images, videos and social cues as well — and it’s affecting more than just what you see.
If you rely heavily on search engines for pageviews and sales, as many businesses do, Google search results will drastically affect how your customers find you. If your business needs to be seen and clicked, take into account the following six search engine tips.
There’s a good probability that a large chunk of the Google searches you perform will display Google Places listings – and consumers are taking notice. SEO software firm SEOmoz did some eye-tracking case studieson Google’s SERP (search engine results page). The results show that users heavily gravitate toward any of Places’ listings, whether they’re mixed into organic lists, concentrated in a group of seven or even listed in the middle of the results page. The heat map above shows the activity around a Google search for “pizza.”
If your business relies on local listings, concentrate on scoring a seat at Google Places. You can do this by using:
Citations: Ensure that your correct business information is listed in as many (reputable) sources as possible around the Internet. As always, consistency is king. If you write “Blvd.” instead of Boulevard on your Google Places page, make sure your other listings reflect the same.
Google Places page optimization: Just like your website, make sure your Places page is properly optimized. Include categories that match exactly, and point your Places page back to a city-specific landing page if applicable.
Reviews: Google will only display reviews from Google, but getting reviews from aggregators like Yelp, Superpages or Trip Advisor will help increase your presence.